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HR-Job21

CRM and Customer Insights Assistant Manager

Innovation | Full-time

ช่วงเวลาที่เปิดรับ: - Until filled

About Us: We are the leading book publishing company committed to bringing happiness to our audience through high-quality products. We operate in both offline and online channels, offering a diverse range of physical books, eBooks, merchandise, premium gifts, and licenses. We also run a book cafe, Jamclub, in Bangkok.

Job Overview: We are seeking a highly skilled and motivated CRM and Customer Insights The successful candidate will be responsible for managing our Customer Relationship Management (CRM) system, analyzing customer data to gain valuable insights, fostering a vibrant customer community, driving our SEO strategy, and overseeing key marketing activities to enhance customer engagement and brand visibility.

Key Responsibilities:

  1. Customer Analytics:
    • Analyze customer data to identify trends, behaviors, and preferences.
    • Generate actionable insights to inform marketing strategies and business decisions.
    • Create and maintain dashboards and reports to track key performance indicators (KPIs).
  2. CRM Management:
    • In charge of the implementation, maintenance, and optimization of the CRM system.
    • Develop and execute CRM strategies to improve customer engagement and retention.
    • Collaborate with sales and marketing teams to segment audiences and personalize communications.
  3. Customer Community:
    • Build and nurture an online and offline customer community.
    • Develop and implement strategies to engage with customers and foster loyalty.
    • Organize community events, both virtual and physical, to enhance customer interaction.
  4. SEO Strategy:
    • Develop and implement an effective SEO strategy to improve organic search rankings.
    • Conduct keyword research and optimize website content for search engines.
    • Monitor and analyze website traffic and user behavior.
  5. Marketing Activities:
    • Plan and execute marketing campaigns to promote products and engage customers.
    • Coordinate with creative teams to produce compelling content for various channels.
    • Measure and report on the performance of marketing campaigns, and assess against goals (ROI and KPIs).

Qualifications:

  • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
  • Proven experience in CRM management, customer analytics, community management, SEO, and marketing.
  • Strong analytical skills and proficiency in data analysis tools and CRM software.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively in a team-oriented environment.
  • Strong project management skills and attention to detail.
  • Proficiency in SEO tools and techniques.

Preferred Qualifications:

  • Experience in the book publishing industry or a related field.
  • Familiarity with the Thai market and customer behaviors.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work with a passionate and dedicated team.
  • A dynamic and innovative work environment.
  • Career growth and development opportunities.

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are the perfect fit for this role to hr@jamsai.com

 

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