CRM and Customer Insights Assistant Manager

Innovation | Full-time

ช่วงเวลาที่เปิดรับ: - Until filled

About Us: We are the leading book publishing company committed to bringing happiness to our audience through high-quality products. We operate in both offline and online channels, offering a diverse range of physical books, eBooks, merchandise, premium gifts, and licenses. We also run a book cafe, Jamclub, in Bangkok.

Job Overview: We are seeking a highly skilled and motivated CRM and Customer Insights The successful candidate will be responsible for managing our Customer Relationship Management (CRM) system, analyzing customer data to gain valuable insights, fostering a vibrant customer community, driving our SEO strategy, and overseeing key marketing activities to enhance customer engagement and brand visibility.

Key Responsibilities:

1. Customer Analytics:
   • Analyze customer data to identify trends, behaviors, and preferences.
   • Generate actionable insights to inform marketing strategies and business decisions.
   • Create and maintain dashboards and reports to track key performance indicators (KPIs).
2. CRM Management:
   • In charge of the implementation, maintenance, and optimization of the CRM system.
   • Develop and execute CRM strategies to improve customer engagement and retention.
   • Collaborate with sales and marketing teams to segment audiences and personalize communications.
3. Customer Community:
   • Build and nurture an online and offline customer community.
   • Develop and implement strategies to engage with customers and foster loyalty.
   • Organize community events, both virtual and physical, to enhance customer interaction.
4. SEO Strategy:
   • Develop and implement an effective SEO strategy to improve organic search rankings.
   • Conduct keyword research and optimize website content for search engines.
   • Monitor and analyze website traffic and user behavior.
5. Marketing Activities:
   • Plan and execute marketing campaigns to promote products and engage customers.
   • Coordinate with creative teams to produce compelling content for various channels.
   • Measure and report on the performance of marketing campaigns, and assess against goals (ROI and KPIs).

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Proven experience in CRM management, customer analytics, community management, SEO, and marketing.
• Strong analytical skills and proficiency in data analysis tools and CRM software.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team-oriented environment.
• Strong project management skills and attention to detail.
• Proficiency in SEO tools and techniques.

Preferred Qualifications:

• Experience in the book publishing industry or a related field.
• Familiarity with the Thai market and customer behaviors.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a passionate and dedicated team.
• A dynamic and innovative work environment.
• Career growth and development opportunities.

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are the perfect fit for this role to [email protected]